Due to the buyer’s market in the greater Boston area and much of the nation, sellers have started using a new pricing method to encourage sales. 

It is called the value-range marketing or range pricing method.  Instead of offering your house at a single price, provide a price range.  The higher price should be what you have been asking and the lower price is about 10-12% less. 

This shows potential buyers that you are serious about selling your house.  Realtors that have used this range pricing tactic say that it encourages buyers to make their offers match your range, and also widens your house’s appeal to more buyers. 

After you begin using the method, if you start getting offers on the lower price of your range, then you know that you were asking too much for the market conditions.  At the very least, this method gets buyers and sellers talking, which is the beginning stages of getting your house sold. 

For more information on selling real estate in the Malden, Everett, or Medford area, please contact John McCann at RE/MAX Real Estate.

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